Rethinking the Corporation
Forler Massnick
Carfor Enterprises
1215 Sylvan Street, Wausau, WI 54403
9780981590608, $16.95

Survival in the harsh world of business has become more difficult over
the years. "Rethinking the Corporation: New Ways to Govern and Manage
As Science and Technology Produce Exponential Change" is a survival
guide to staying afloat in today's world, where even one year's
changes in the marketplace can herald the difference between "top of
the line" and "obsolete". Showing how businesses can take advantage of
constant changes to not only survive, but prosper and thrive,
"Rethinking the Corporation" is a must for any business leader.

America's Corporate Brain Drain
Babs Ryan
Sparks
PO Box 10527, Chicago, IL 60610-0527
9780981494708, $26.95, www (dot) sparksworldwide (dot) com

The easiest solution to a problem is sometimes the stupidest one.
"America's Corporate Brain Drain: Why We Leave, Where We Go, How we
Can Reverse the Flow" is a look at the changing face of business and
why it may be related to incompetent management of America's largest
corporations. The masses of America, which used to support these
massive businesses, are slowly losing faith in them and putting their
faith elsewhere. An expose of the countless mistakes big business have
made in recent years, "America's Corporate Brain Drain" is highly
recommended for those who don't want to follow suit with the stupidest
mistakes.

Delivering and Measuring Customer Service
Richard D. Hanks
Duff Road Endeavors
310 East 4500 South, #450, Salt Lake City, UT 84107
9780615185408, $21.95, www (dot) duffroad (dot) com

Without customers, a business is doomed to failure. "Delivering and
Measuring Customer Service" is a complete and comprehensive guide for
business owners who want to deliver these valuable people the best
service possible. Looking at the evolution of customer service through
recent history, "Delivering and Measuring Customer Service" discusses
such matters as getting accurate feedback on how one's business is
doing, and how best to use that feedback effectively, along with many
more general tips. A guide that every business owner should consider
required reading, "Delivering and Measuring Customer Service" is
highly recommended for community library business collections.

Maximum Horsepower
Ocean Palmer
Airplane Reader Publishing Co.
9260 East Lake Place, Greenwood Village, CO 80111
9780976548515, $24.95, www (dot) salestalentdevelopment (dot) com

If a thing is to be properly sold, it must have value. "Maximum
Horsepower: How to Strengthen Your Sales Force Quickly" is a manual
focusing on this critical concept. Advising readers on how to survey
the marketplace and find the right product that has value, and
promoting eight steps to boost an entrepreneurial business, "Maximum
Horsepower" is a complete and comprehensive guide to sales department
success.

The Author's Guide to Building An Online Platform
Stephanie Chandler
Quill Driver Books
1254 Commerce Way, Sanger, CA 93657
1884956823, $14.95 www (dot) quilldriverbooks (dot) com

Wise authors know a large number of book sales are conducted via the
internet; but an overall book covering sites, methods, and how to
build an entire online sales platform has not been easily accessible –
until now. The Author's Guide to Building An Online Platform covers
everything from web/buyer enhancing tools such as Paypal and blogs to
online marketing strategies, Perfect for any general-interest
collection appealing to authors who would promote their publications.

How to Market Your Business
Dave Patten
Kogan Page
525 South 4th Street, #241, Philadelphia, PA 19147
9780749451455, $24.95, www (dot) kogan-page (dot) co (dot) uk

Why do so many enormous corporations pour so many of their dollars
into marketing? Because it works - "How to Market Your Business: A
Practical Guide to Advertising, PR, Selling, and Direct and Online
Marketing" is a complete and comprehensive guide for business on how
to approach marketing and how to do it effectively and efficiently –
covering all topics such as research, pricing, advertisement, online
sales, demonstrations, and other topics that must be addressed when
trying to move a product. "How to Market Your Business: A Practical
Guide to Advertising, PR, Selling, and Direct and Online Marketing" is
highly recommended to community library business collections and any
business who wants to optimize their sales approach.

Le Deal
J. Byrne Murphy
St. Martin's Press
175 Fifth Avenue, New York, NY 10010
Jane Wesman Public Relations Inc. (publicity)
322 Eight Avenue, Suite 1702, New York, NY 10001
0312359039, $24.95, www (dot) stmartins (dot) com, 1-888-330-8477

The American economy is absolutely dependant on American businesses
being able to successfully sell their goods and services abroad.
Exports are vital to American economic health and well being. That's
why there are so many "how to" books published every year for the
American business community and aspiring entrepreneurs seeking success
in foreign markets. What is unique about "Le Deal: How A Young
American, In Business, In Love, And In Over His Head, Kick-Started A
Multibillion Dollar Industry in Europe" is that it combines J. Byrne
Murphy's personal story that took him to Europe and Asia where for
fifteen years he conducted his business activities with the riveting
elements of a true life adventure story. Of special note are the
cultural differences he encountered with respect to how business is
conducted. For example, the Italians readily agree to new ideas -- but
have a tendency to delay implementation of them. The French are
cautious about accepting new ideas and examine every aspect of the
concept to extraordinary lengths before implementing them. The Germans
(no surprise) are rigid about following rules no matter how outdated
and in need of revision they may be. All this contrasts sharply with
Americans who tend to move quickly and easily get frustrated when
having to deal with other cultures and their approaches to business
decision making. Very highly recommended reading, "Le Deal" is a real
life case study that combines a fascinating personal story with
entrepreneurial and corporate insights that will well serve any who
aspire to engage in commerce abroad.

Financial Armageddon
Michael J. Panzner
Kaplan Publishing
1 Liberty Plaza, 24th Floor, New York NY 10006
9781427797414, $16.95 www (dot) kaplan (dot) com

The revised, updated edition of FINANCIAL ARMAGEDDON: PROTECT YOUR
FUTURE FROM ECONOMIC COLLAPSE features a new introduction by the
author on predictions that have come to pass since the book's first
publication. From chapters that focus on various scenarios for local
and global financial chaos to how unraveling economic pressures will
affect us all, changing where and how to buy, where to invest and in
what, this call to action provides important details linking financial
collapse scenarios to economic effects down the line. Both business
and public lending libraries will find it essential.

Persuasion IQ
Kurt W. Mortensen
Amacom
1601 Broadway, New York NY 10019
0814409938, $21.95 www (dot) amacombooks (dot) org

PERSUASION IQ: THE 10 SKILLS YOU NEED TO GET EXACTLY WHAT YOU WANT
comes from an author who has earned a worldwide reputation for knowing
which persuasion techniques work, and for helping others in business
further their careers by using these techniques. His instrument for
measuring the success of persuasion techniques is called 'Persuasion
IQ', and his book on the topic tells how to strengthen and observe
persuasion techniques for maximum benefit.

Atlantic Publishing
1405 SW 6th Avenue, Ocala, FL 34471
www (dot) atlantic-pub (dot) com

Ann Marie O'Phelan, MFA's HOW TO GO TO COLLEGE ON A SHOE STRING
(9781601380203, $24.95) is a key acquisition for any collection
catering to college-bound students. It provides all the details on how
to get scholarships, grants and fellowships to reduce out-of-pocket
expenses, covers new alternative ways of financing college, and
provides all kinds of tips on how to save money on everything from
books to entertainment while in school. Simply packed with essentials.
Lee Rowley's HOW TO MARKET AND SELL YOUR ART, MUSIC, PHOTOGRAPHS AND
HOMEMADE CRAFTS ONLINE (9781601381460, $24.95) will appeal to general-
interest libraries strong in alternative career guides. Learn how to
become an online entrepreneur, from creating a low-cost marketing plan
and a strategy for selling products quickly to using insider tips to
enhance and boost sales. Both will appeal to general-interest novices.

Dictionary of International Business Law
Lucas Otto
Global Professional Publishing
c/o Stylus Publishing
Box 605, Herndon, VA 20172-0605
9780852976586, $40.00 www (dot) styluspub (dot) com

The Dictionary of International Business Law will make an excellent
addition to any library strong in global business communications: it
is designed to help operating managers handle business and legal
communications across cultures, covering everything from differing
revenue collection customs to examples of credit scoring systems,
liability issues, and more. While it uses a concise dictionary format,
its international examples offer exceptional keys to understanding
differences in international business law phrasing, making it a pick
for both college-level legal and business collections.

Subject to Change
Peter Merholz, et.al.
O'Reilly
1005 Gravenstein Highway North, Sebastopol, CA 95472
9780596516833, $24.999 www (dot) oreilly (dot) com

SUBJECT TO CHANGE: CREATING GREAT PRODUCTS AND SERVICES FOR AN
UNCERTAIN WORLD provides basics for designing products for web
software and competitive advantage alike – but to limit it to computer
collections would be a shame. It's the college-level or public library
collection specializing in innovative business solutions who will find
it a powerful discussion of strategy and futuristic thinking
processes, packed with real-world examples.

Leadership Chronicles of a Corporate Sage
Susan J. Bethanis
Dearborn Trade Publishing
30 South Wacker Drive, Suite 2500, Chicago, IL 60606-7481
079318603X, $18.95, www (dot) dearborntrade (dot) com

No one becomes a magnificent manager out of pure natural skill.
"Leadership Chronicles of a Corporate Sage: Five Keys to Becoming a
More Effective Leader" is a leadership manual in the form of
fictionalized conversations between a corporate leader and his
executive coach. Laying out five key facts that separate mediocre
business leaders from great ones, "Leadership Chronicles of a
Corporate Sage" is a strong choice for businesses striving to push
their managers to the next level.

Background Screening and Investigations
W. Barry Nixon, Kim M. Kerr
Butterworth-Heinemann
30 Corporate Drive, Suite 400, Burlington, MA 01803
9780750682565, $49.95, www (dot) books.elvier (dot) com/security

To employ someone is to trust them to some degree, so how does one
know whom to trust? "Background Screening and Investigations: Managing
Hiring Risk from the HR and Security Perspectives" is a guide to
screening employees before they potentially become a problem for the
company. The strengths of a person with an excellent record who
appears to be brilliant may be far outweighed by a serious attitude
problem or worse. How does a Human Resources official decide when is
it safe to hire a convicted felon, or a sexual predator? How far can a
company go before breaking the fair opportunity laws? All of these
topics are tackled expertly in "Background Screening and
Investigations", a must read for any employer who wants to assure a
harmonious work environment.

No Limit
Donald G. Krause and Jeff Carter
Amacom
1601 Broadway, New York NY 10019
0814480640, $19.95 www (dot) amacombooks (dot) org

Hundreds of people play 'no limit' poker, but few realize its
strategies can be used to get ahead in business and life. NO LIMIT
explores connections between poker and business, showing how Texas
Hold 'em, the most popular version of the game, holds many keys to
business success. Any game players who know Texas Hold 'em well and
are interested in business concepts, as well as business libraries,
will find here a fine opportunity for success and strategic planning.

The Complete Guide to Project Management
Elle Bereaux
Atlantic Publishing
1405 SW 6th Avenue, Ocala, FL 34471
9781601380104, $24.95 www (dot) atlantic-pub (dot) com

Too few projects assigned to management are completed in a timely
manner or done correctly and under budget. Project management is the
art of organizing and managing resources so that these objectives are
met, and The Complete Guide to Project Management tells how to meet
them. Libraries catering to managers will appreciate the focus on
creating project plans, assessing problems, managing multiple
projects, and implementing basic concepts, with chapters providing
managers with not just a stepping-stone plan, but the keys to avoiding
common obstacles along the way.

Mastering the Management Buckets
John Pearson
Regal Books
1957 Eastman Avenue, Ventura, CA 93003
9780830745944, $19.99, www (dot) regalbooks (dot) com

Leaders have to be competent, or the whole thing won't work.
"Mastering the Management Buckets: 20 Critical Competencies for
Leading Your Business Or Nonprofit" is a crash course in leadership
skills for those who want to learn everything they need to know about
company management. With nearly one hundred pieces of invaluable
advice, as well as an index and bibliography, "Mastering the
Management Buckets" is an excellent choice for prospective leaders and
for community library business collections.

Atlantic Publishing
1405 SW 6th Avenue, Ocala, FL 34471
www (dot) atlantic-pub (dot) com

Mary B. Holihan's COMPLETE GUIDE TO INVESTING IN COMMODITY TRADING AND
FUTURES (9781601380036, $24.99) is a pick for any business library
specializing in stock market strategies for individual investors.
Chapters tell how to make the most of the commodity trading market,
entering a realm where large banks and the wealthy trade. From
different commodity products to common pitfalls, this is an
outstanding introduction. Janet Engle's FASHION DESIGN BUSINESS
(9781601382252, $39.95) comes with a companion cd-rom and covers
opportunities in the fashion design industry. The business side of
fashion design receives excellent surveys of various opportunities,
from fashion buyers and coordinators to retail store managers.
Marketing, manufacturing and design are all covered in a pick any
career library will find intriguing – as well as many a business
collection. Angela Adams, B.A.'s THE RESTAURANT MANAGER'S SUCCESS
CHRONICLES (978091027962, $24.95) provides a series of interviews with
restaurant pros and insiders to reveal how successful operations
thrive. Real-life examples of successes and pitfalls go far beyond
most books covering basic restaurant ownership, providing detailed
step-by-step direction for opening a successful establishment. John N.
Peragine Jr.'s HOW TO OPEN & OPERATE A FINANCIALLY SUCCESSFUL WEDDING
CONSULTANT AND PLANNING BUSINESS (9781601381149, $39.95) comes with a
companion cd-rom and tells how to plan a wedding, offering all the
details needed to over business plans, control systems, menus, legal
and pricing concerns, and more. The 'when, how, what and where'
questions all receive plenty of depth and detail. All are excellent
picks for career and business collections alike.

Marketing Without Advertising
Michael Phillips & Salli Rasberry
Nolo Press
950 Parker Street, Berkeley, CA 94710
9781413306323, $20.00, www (dot) nolo (dot) com, 1-800-955-4775

Paid advertising can often be the most expensive and least effective
method of marketing goods and services to the public. Now in a
significantly updated and expanded sixth edition, "Marketing Without
Advertising: Easy Ways To Build A Business Your Customers Will Love &
Recommend" by the team of Michael Phillips and Salli Rasberry (both of
whom are recognized pioneers in 'values-based' business models) is a
thoroughly 'user friendly' and practical instruction manual for high-
impact, low-cost marketing strategies that offer a wealth of tips and
techniques for developing repeat customers, creating word-of-mouth
publicity, transforming dissatisfied customers into a loyal clientele,
planning and executing low-cost marketing events, utilizing the
Internet and the World Wide Web, attracting media attention, and a
whole lot more. Focusing on such essential issues as the physical
appearance of the business, pricing, customer education, and marketing
plan design, "Marketing Without Advertising" can be considered to be a
complete, comprehensive, and invaluable instructional that will enable
even the most novice entrepreneur and business manager to succeed in
today's volatile marketplace and competitive economic environment no
matter what the product or service they are seeking to promote.

What If?
Steve L. Robbins
Davies-Black Publishing
1055 Joaquin Road, 2nd Floor, Mountain View, CA 94043
C.S. Lewis & Co. Publishers
196 Van Dale Road, Woodstock, NY 12498
9780891062752, $18.95, www (dot) daviesblack (dot) com

Some concepts of the workplace aren't taught up front. "What If? Short
Stories to Spark Diversity Dialogue" is a series of twenty six stories
written to teach those in the workplace what they need to know to
truly understand diversity and inclusionary concepts, and how to apply
these principles in every day business. "What If?" should be
considered essential reading for every manager, and is highly
recommended for community library business collections.

How to Survive in an Organization
James J. Heaphey
Today's Books
c/o History Publishing Company LLC
PO Box 700, Palisades, NY 10964-0700
9781933909196, $17.95, www (dot) historypublishingco (dot) com

Understanding one's situation is the first step to achieving
excellence. "How to Survive in an Organization" is a guide for those
who want to improve their performance at their place of work. With
advice on successful management, evaluations, where the power truly
lies in organizations, and other elements of success, "How to Survive
in an Organization" is a seminal pick for anyone seeking to make the
most of their career.

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Midwest Book Review